Yggdrasil snus introduction- from the vision to the seed to the can

What is Yggdrasil?
In Norse mythology Yggdrasil is described as an enormous, ever-green ash tree that cradles the nine realms of Viking myth in its roots and branches, connecting and nourishing all things.
Yggdrasil is “the friend of the clear sky,”so tall that its crown is above the clouds. Its heights are snow-capped like the tallest mountains, and “the dews that fall in the dales” slide off of its leaves. The tree is “windy,” surrounded by frequent, fierce winds at its heights.
That's a verdy picture painted for such a product that Yggdrasil snus represents, in taste, experience and clean feeling.
My biggest dream is to work in the harm reduction tobacco industry, I do this for the love of the art and greater good for peoples health. I’ve seen lung cancer in my family up close. I don’t need more motivation than that for wanting to be apart of the solution. I’ve got some innovating plans and ideas for the snus industry. These new innovating ideas are of a more technology based vision. Bringing some technology in to a industry that haven’t really developed much since the pouches and nicopods were invented, great stuff that ofcourse, so dont get me wrong, i love pouches, but I'm pretty sure at that time the teabag for instance was invented, the world was in a very different place, specially technology vise. That was a game changer at that time. The whole world opened their eyes and minds. It was integrated in every society with time. This is the impact im trying to paint a mental picture of. That effect is what I want to achieve in the oral nicotine harmreduction industry. I'm convinced we need a huge game changer for the industry, an innovating time reflecting technology eye opener. That way we can bring snus and nicotine pouches as a interesting harm reduction solution to the world. It has to evolve, interest people and it has to start now!

I've made pouches to big and small tobacco companies before, trying to find someone in the business that can help me to evolve Yggdrasil snus from a one-man show, til a company or a partnership that can and will evolve to a contributing factor for the world where harmful products as cigarettes will disappear, due to the unique snus that it is and its revolutionary innovative technology thinking.

I could have been writing about statistics you would already know and read hundreds of times in different articles and facts from scientists, but iIl would rather this time like to write what I've know as facts, from seeing and erexperied my self. I worked 10 years at rigs in the north sea. If you are from Norway or Sweden in the oil energy and dont use snus you are a minority. Same things are going on in the psychiatric hospital ive been working at for the last six year. Point is, its very many people working in these places, so many different humans that in a way it represents society really. So if you are like me, by that i mean over interested in snus, you have a unique chance to studie their habits with purpose and many times subconsciously, and with that i got a lot of field time when it comes to watching snus trends. So for over three years I have been perfected my own snus label. Because of working on one Norways biggest psychiatric hospitals, I had a unique chance to get all sorts of colleges meaning about my snus, I made it clear that I wanted their honest opinion, or else it would be no more snus from me. This went on a while until my coworkers started asking me if they could bu it. It was then I realised that if so many different types of people like it and want to pay for it. In Norway as well, by the way, where commercial are illegal, and the snus boxes is all the same color and people use very different snus labels. I got a first row opportunity to perfect my own snus label. So when a snus hits so hard in a environment that's one of the biggest consumers on this harm reduction product, I have racquired rare and unique knowledge on snus that one can not optain in any educational process.
To get closer to our goal on getting rid of burning harmful nicotine products, I strongly belive snus and other harmreduction products has to be reinvented. It would make it more desirable, in the Scandinavians of curse, but it also would attract attention in other locations, that's a fine stepping stone out in the world for snus and real life harmreduction.
I got the recipe and snus, I lived and looked at snus more than many professional producer's. I really believe this product of mine, with the right people could achieve what we all want. The the global economics would be extremely positive, the reducing of suffering and death created by these dangerous products we in the harmreduction business are trying to end, would be successful, just like the teabag effect.

This is the reason why I chosed the name for my smokeless alternative snus label Yggdrasil. It really define our common vision for a smokeless world.
In the words of the Old Norse poem Völuspá, Yggdrasil is “the friend of the clear sky, so tall that its crown is above the clouds. Its heights are snow-capped like the tallest mountains, and “the dews that fall in the dales” slide off of its leaves. Hávamál adds that the tree is “windy,” surrounded by frequent, fierce winds at its heights. It is often referred as the tree that surrounds the world.
I think that describe our goal pretty well, wouldn't you agree?
Anyways, that is Yggdrasil snus for you, a intrintroduction on the company's vision, standards and hopes for the future.

Again: Yggdrasil is “the friend of the clear sky,”
Thanks to "The Royal Snus" company

Best regards Lasse Anfindsen
Founder of Yggdrasil snus Norway

***This product is still in developing process and once it has been launched we are going to keep you updated.