THE LAB

What is The Lab snus and why to buy it at The Royal Snus Online shop?

In late autumn 2008, Swedish Match put together a team to develop a new type of snus – with a new flavor and feel. The team included a number of Swedish Match’s own experts as well as regular snus users. Blind tests were conducted for various blends, contained in an all-black cans marked only with code names to distinguish the recipes. After the final recipes were selected, they went on to form the foundation of The LAB brand, which was launched in Norway in 2009. The first two snus blends to hit the market were 01 and 02, with flavors that are characterized by a clear tobacco taste with hints of green herbs, oak, cedar and along with hints of almond. These innovation efforts also resulted in a new, narrow portion size that we refer to as Slim. Slim portions are adapted to be less visible, but still fit perfectly under the lip. We also developed a new Non-Drip formula, which means that the portion has less runniness and releases more flavor compared with our traditional portion products. With a focus on innovation and function, The LAB currently offers a number of products with different properties, nicotine strengths and flavors. Of the two original blends, 01 and 02, only 02 continues to be produced today. However, the range has been expanded and The LAB family currently comprises seven different products, all carrying the figures originally used as code names to distinguish the blends during the development phase. Order all of THE LAB snus at The Royal Snus Online shop!

All THE LAB Snus products meets GOTHIATEK® quality standards. What is GOTHIATEK® quality standards?

Swedish Match is the only snus company in the world to guarantee its consumers that each snus can meets the GOTHIATEK® requirements. By GOTHIATEK®, Swedish Match impose stricter requirements on the content of the company's products than both the Swedish food regulation and the recommendations of the World Health Organization (WHO) Study Group on Tobacco Product Regulation (TobReg) do regarding the maximum amounts of undesirable compounds in smokeless tobacco products. GOTHIATEK® entails that Swedish Match imposes demands on the ingredients used and thus works only with selected types of tobacco and selected growers. The soil must be given the right conditions in order for the crops to attain the right quality. The tobacco needs to be treated with the greatest care even after it has been harvested. Swedish Match follows an extremely detailed production process, with each stage monitored and analyzed, to guarantee that the company supplies the best and safest snus in the world to its customers.Swedish Match believes that consumers and the public have a right to know what the company knows about snus. Accordingly, Swedish Match communicates and provides information about GOTHIATEK® and the company’s products and their contents. Swedish Match are proud of what they have accomplished, but they strive towards products with even higher quality and even lower undesirable substances. Swedish Match continue to develop GOTHIATEK® in pace with new findings, innovations and technological achievements.

My name is THE LAB Snus, but people also call me ...

The original and correct name of The LAB products are The LAB snus, but in each country there is different ways how they call them - The LAB nuuska, The LAB prill, The LAB prilla, The LAB nicopods, The LAB snuff, The LAB снюс, The LAB pouch, The LAB pouches, The LAB nicotine bags, The LAB nicotine pillows, The LAB chew bags, The LAB nico pods, The LAB chewing tobacco, The LAB chew, The LAB dip, The LAB dipping tobacco, The LAB snuss, The LAB السويدية snus, The LAB smokeless tobacco, The LAB bag under your lip, The LAB snus suédois, The LAB sachets de nicotine, The LAB Snus sueca, The LAB bolsas de nicotina and much more.

THE LAB is a high-quality brand of Swedish snus that offers a range of flavors and strengths to suit different preferences. Snus is a type of smokeless tobacco that originated in Sweden and has gained popularity in recent years as a safer alternative to cigarettes and other forms of smokeless tobacco. THE LAB snus is made with the finest ingredients and has a reputation for providing a consistent and satisfying experience. Unlike traditional chewing tobacco, snus does not require spitting and can be discreetly used in public. Give THE LAB snus a try and experience the unique taste of Swedish snus for yourself.

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